- Visa emphasizes stablecoins’ potential in cross-border payments over US retail.
- Stablecoins reshape payments in emerging markets, not retail disruption.
- Visa’s stablecoin strategy targets remittance efficiency in emerging economies.
Visa’s Head of Crypto, Cuy Sheffield, announced on July 27, 2025, that stablecoins are poised to reshape cross-border payments, especially in emerging markets, rather than disrupting US retail.
Stablecoins’ potential to transform global payments highlights Visa’s commitment to expanding financial access, but domestic retail impact remains limited, prompting diverse market strategies and partnerships.
Visa’s stablecoin strategy is set to reshape cross-border payments, focusing on emerging markets rather than U.S. retail.
Visa is steering its crypto strategy towards leveraging stablecoins to enhance cross-border payments, specifically targeting emerging markets. The move underscores stablecoins’ potential to revolutionize remittance services and financial infrastructure in regions lacking robust access to dollar-based transactions.
Visa’s Strategic Focus
Impacts on the Industry
Visa’s Influence on Financial Entities
“We think the opportunity for stable coins is overwhelmingly outside the United States, emerging market focused economies where there’s demand for dollars and not a lot of access… The most impact we’ll have will be democratizing many emerging systems and providing dollars for places that weren’t really prepared before,” said Cuy Sheffield, Head of Crypto, Visa.
The Road Ahead for Visa
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