- Ricardo Salinas invests heavily in Bitcoin.
- Allocates 70% of his portfolio to BTC.
- Promotes Bitcoin over real estate investments.

Ricardo Salinas Pliego, Mexico’s third-richest individual, has publicly disclosed he now allocates 70% of his investment portfolio to Bitcoin, according to his statements on X and recent interviews.
The substantial investment by Ricardo Salinas reflects Bitcoin’s growing acceptance as a store of value and its potential for wider institutional adoption. Market reactions have been muted without immediate regulatory responses.
Ricardo Salinas Pliego’s recent disclosures signal a robust endorsement of Bitcoin. With 70% of his portfolio in BTC, it marks a strategic shift away from traditional assets like real estate, emphasizing Bitcoin’s perceived reliability.
Salinas, owner of Grupo Salinas, has historically supported Bitcoin. By March 2025, 70% of his holdings were in Bitcoin, diverging from traditional investments, marking a significant step in cryptocurrency endorsement by wealthy individuals.
The decision impacts the perception of Bitcoin stability as a major asset. Public endorsements from high-net-worth individuals often boost market confidence, even without direct data confirming market shifts.
While Mexican regulatory bodies have not commented, Salinas’s endorsement aligns with global trends of viewing Bitcoin as a valuable portfolio component, particularly in economically unstable regions.
The high-profile investment underscores confidence in Bitcoin’s potential. It positions the cryptocurrency as a hedge against traditional investments, prompting discussions within financial circles on cryptocurrency viability.
The move by Ricardo Salinas could encourage institutional and high-net-worth individuals to further explore Bitcoin. It mirrors similar corporate strategies, reinforcing Bitcoin’s position as a significant financial asset in evolving investment landscapes.
Ricardo Salinas Pliego, Owner, Grupo Salinas, “Invertir en BIENES RAÍCES es una PÉSIMA INVERSION!!!… mejor inviertan en #Bitcoin.” — source
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