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BITCOIN NEWS

Grant Cardone's Firm Adds 10.5 BTC, Tops 2,700 BTC Holdings

BY Felix van Dijk·2 MIN READ·JULY 17, 2026

Grant Cardone’s firm has added 10.5 BTC to its balance sheet, lifting the company’s total bitcoin holdings above 2,700 BTC and extending an accumulation strategy the real estate investor has publicly championed.

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Grant Cardone’s firm adds 10.5 BTC

The latest purchase saw the firm pick up 10.5 BTC, a fresh increase to its existing bitcoin position rather than a new stake, according to reporting on the acquisition. For related coverage, see Cardone Capital Purchases $100M in Bitcoin.

The move fits a pattern Cardone has described publicly, telling reporters in June that he intends to keep buying bitcoin using cash flows generated by his real estate portfolio, in comments to CoinDesk. That approach has already produced a run of incremental additions, including an earlier round when the firm was adding bitcoin around the $59,000 level.

Total holdings move above 2,700 BTC

With the newest buy included, the firm’s cumulative holdings now sit above 2,700 BTC. The distinction matters: the 10.5 BTC is the size of the latest transaction, while the 2,700-plus figure represents the running total the treasury has built over multiple purchases.

That total has accrued through a series of larger buys, among them a previous move to acquire 1,000 BTC for $100 million and a separate $100 million bitcoin purchase. The smaller 10.5 BTC addition shows the same treasury being topped up incrementally rather than in single large blocks.

Why another bitcoin treasury increase draws attention

Firm-level bitcoin accumulation remains a closely watched narrative, and each disclosed increase adds to the tracked exposure of the entity making it. Cardone’s firm, which has also outlined plans to pursue a $5 billion tokenization effort, is one of the names readers follow for that reason.

The relevance here is narrow but concrete: the addition raises the firm’s own bitcoin reserves and continues a strategy its principal has said he plans to sustain, rather than signaling any broader market shift.

Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risk. Always do your own research before making decisions.

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  • External Source - Referenced domain: phemex.com
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  • External Source - Referenced domain: coindesk.com
  • Byline - Reported by Felix van Dijk
  • Coverage Desk - Primary editorial category: Bitcoin News
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