Bitcoin Overtakes Amazon as Fifth Largest Global Asset

Bitcoin has now surpassed Amazon to become the fifth largest asset in the world, as announced on July 11, 2025, with a market cap of $2.36 trillion.

Institutional ETF inflows and wider acceptance as a store of value are drawing global attention to Bitcoin’s rising financial status.

Bitcoin’s market capitalization has soared, placing it above Amazon in the global asset hierarchy. Institutional investments have significantly bolstered Bitcoin’s position, with ETFs contributing to a 5.8% price increase, reaching $118,239. Historical market analysis highlights a trend where institutional investors, such as BlackRock and Fidelity, have consistently amplified their Bitcoin exposure.

This trend has recently accelerated, spearheading transformations in asset rankings.

The impact of Bitcoin’s rise is felt across multiple sectors, providing fresh momentum and liquidity to the cryptocurrency market. Ethereum also reports gains in correlation with Bitcoin’s ascent, indicating strong interest from traders and investors. Furthermore, the legitimacy and appeal of ETFs have grown significantly, signaling increased confidence in regulatory frameworks.

As the cryptocurrency landscape evolves, institutional and retail interest in Bitcoin continues to create ripple effects in related markets. There is a projected increase in liquidity on major DeFi platforms, drawing comparisons to previous Bitcoin upsurges that propelled altcoins and DeFi tokens higher. Historical occurrences like mid-2021 and Q1 2024 support the perception of Bitcoin as a mainstream financial asset rather than a speculative instrument, underscoring its long-standing value and influence.